“Untouched Photos” Swimwear Revolution

“Untouched Photos” Swimwear Revolution

Standards of beauty seem to get more unrealistic as time goes on. In an age of Instagram models and ubiquitous filters, women are inundated by images of faces and bodies that seem impossible to obtain - this is because they are impossible.

Some fashion brands like Victoria’s Secret are particularly notable for altering images to sell their clothes. Digital image editing software has created an environment where every blemish on a model can be erased, or smoothed. Even outlines can be cropped. If you compare the original photos to edited ones, it’s easy to see just how much of an impact this makes. 

Feminism has seen a particularly vibrant resurgence in the last few years, and with it, the fashion industry has seen a revolution to reject the unrealistic standards that image editing presses upon women. For example, American Eagle’s lingerie brand, Aerie, has put forth a marketing campaign with untouched swimsuit model images under the hashtag #AerieReal. Model Gigi Hadid posted an untouched photo of a swimsuit shoot for Seafolly on her own Instagram account. Model Iskra Lawrence started Runway Riot, a fashion website that does not alter images. The movement keeps getting stronger with social media hashtags providing a way for the non-models among us to participate.

This is not just a great way to promote healthy and realistic body image standards for women, it’s also good business. When a brand goes out of its way to reject these standards, it fosters a level of trust and authenticity that creates true fans. With this revolution gaining serious momentum, we should expect to see more realistic model images in the future that focus on authentic beauty.

What's Hottest

Jessica Alba's Honest Company Sued for Being Dishonest

Jessica Alba's Honest Company Sued for Being Dishonest

At least, this is what her company is being accused of; it was described as being "deceptively and misleadingly." Consumer Jonathan D. Robins claims that the company´s natural products are actually made from synthetic materials. The lawsuit says, "Based on Honest's…

Scott Disick’s new bachelor pad

Scott Disick’s new bachelor pad

Following the split with Kourtney Kardashian earlier this month, Scott Disick is back in town and already moving on. Last week, when Kourtney was busy spending her day with her three kids at the Santa Barbara Zoo, Scott was in Beverly Hills at his new bachelor pad with a swarm of people, most of…

Keith Olbermann, ESPN to Part Ways Again

Keith Olbermann, ESPN to Part Ways Again

The TV character with the most number of followings on Social Media, who rejoined the ESPN in August 2013, won't be reestablishing his arrangement to grapple his ESPN2 program. The news takes after a THR investigate July 1, noticing that ESPN administration skimmed an at last unworkable proviso:…

How Kim developed Kim of Hollywood?

How Kim developed Kim of Hollywood?

Recently, Kim Kardashian has stood out as truly newsworthy for diverse reasons than the typical big name tabloid grub. Her portable application/diversion, "Kim Kardashian: Hollywood," has turned into an amazing hit of the mid year. It's so famous, the amusement producer, Glu Mobile,…

Kourtney Kardashian Changes Locks On Mansion – Reports

Kourtney Kardashian Changes Locks On Mansion – Reports

There has been lots of talk regarding the relationship between Kourtney Kardashian and Scott Disick over the past few days. After reports emerged that she had finally called it quits with Scott, there are new reports now emerging that state that the 36-year old mother of three has gone a step…

Eddie Murphy

Eddie Murphy

Comedy is not an easy genre as some people think about. It is not easy to tickle the funny bone of others and performing in front of thousands or millions. Edward Regan Murphy, popularly known as Eddie Murphy, is one of the best comedians produced by USA and is an inspiration for the upcoming…

Laverne Cox and her advocacy towards the LGBT Community

Laverne Cox and her advocacy towards the LGBT Community

Laverne Cox is a very famous name as an advocate of the LGBT community. She is an actor and star of the reality television as well. She has also tried her hands as a TV producer. She rose to prominence as Sophia Burset in the series of Netflix named as Orange Is the New Black. She is the first-ever…