At least, this is what her company is being accused of; it was described as being "deceptively and misleadingly." Consumer Jonathan D. Robins claims that the company´s natural products are actually made from synthetic materials.
The lawsuit says, "Based on Honest's representations that the Products were natural, (Rubin) and the Class paid a premium for the Products over comparable products that did not purport to be natural. Instead of receiving products that were natural, (Rubin) and the Class received the Products, which, contrary to Honest's representations, contained synthetic ingredients."
Rubin and class members are aiming towards a $5 million reward for damages and interest in liquidated sums.
Alba’s company responded to these accusations on an ABC News interview with the following statement: "We believe that consumers deserve to know what's in their products -- whether it's diapers for their children, cleaning products for their families or beauty products for themselves. Our formulations are made with integrity and strict standards of safety, and we label each ingredient that goes into every product -- not because we have to, but because it's the right thing to do."
This is not the first time that Honest Company, co-founded by Alba in 2011, has received negative comments for their products. Last month, the company had to present a lengthy statement defending their Honest Sunscreen Lotion as buyers on Twitter were complaining that it was ineffective.
In the lawsuit document, Robins surfaces this complaints with the sunscreen lotion. This poses as a serious threat to Alba’s company since unlike last month’s accusations, this is a legal lawsuit that proceeds against not only one product, but the whole line of them.